‘The right place for me’ - KAUFLAND campaign with portraits by Daniel Chassein c/o MARKENFILM for Freunde des Hauses
Daniel Chassein c/o MARKENFILM photographed the KAUFLAND campaign ‘Hier bin ich richtig’, or ‘the right place for me’. With celebrity support from Jan Josef Liefers, Olaf Schubert, Motsi Mabuse, Enie van de Meiklokjes, and Verona Pooth, Kaufland introduces its new claim. With the campaign, the company emphasizes that shoppers looking for a wide variety to choose from as well as high quality and freshness all at an affordable price have come to exactly the right place at Kaufland while putting the wants and needs of its customers front and center.
The spots were filmed by Markenfilm Hamburg at a Kaufland store in Berlin. Responsible for the campaign was the agency Freunde des Hauses. Following the kick-off with five celebrities in February, the second phase is planned to start this spring. It will be focused on everyday situations in which different people experience why Kaufland is the right place for them.
GoSee : markenfilm.de
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